This week we are featuring WeWOOD, a watch company founded by a couple of entrepreneurs and a watch lover who had a vision for eco-friendly and stylish timepieces. They start with sustainable materials – most of this wood is reclaimed scrap wood (read more about the varieties of wood used here). They then fill in the guts with Miyota movement.
WeWOOD established its environmentally conscious credentials back in 2010, when they joined with American Forests and Trees for the Future to help in their tree planting mission. Their blueprint is simple: plant one tree for each watch purchased. Since 2011, WeWOOD has helped plant 300,000 trees.
We’ve had our eyes on WeWOOD for a while. Even aside from their great story and mission, these watches are dope. They really stand out from your regular metallic timepiece. And they come in a variety of tones, from birch to warm red to classic black. We are slightly concerned about durability; we wonder how they stack up against their metal counterparts. Hopefully, we can get our hands on one sometime soon and write a review! Until then, check out our picks from the WeWOOD lineup.
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